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Core Values

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Core Values

Touch reflected from the ‘heart’ or ´心´ [ xin ] in mandarin. Therefore, we embrace respect for people.

Respect for People – We believe in the inherent worth of people and will honor our relationships with those who let us be part of this world: We, the employees of Touch, are the engine of value creation; our determination and dedication are essential to growth. We will work to celebrate and reward the unique backgrounds, viewpoints, skills, and talents of everyone at Touch. Respect for people is measured by how we treat each other – among the management staff to operational frontlines, customers and all our family members.

  • Our communities are our neighbors; their acceptance of us is vital to our ability to operate.
  • Our customers are our partners in creating value; their loyalty is our greatest reward.
  • Our respect for people also extends to the consumers whose vehicle we touch. We will strive to answer one of the people’s most vital needs: transportation amongst food, water, shelter, transportation, communication, health and medicine.
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